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Professional 
Projects

A collection of professionally produced Instagram, TikTok, Meta ad, and YouTube projects, along with manually keyframed horizontal-to-vertical reframing for feature film content.

AUM Studio for Wellness | Instagram Reel

I created this cooking reel for AUM Studio for Wellness as part of an ongoing series of videos I’ve filmed and edited for the studio. I handled both filming and post-production, with close attention to creating a strong text and visual hook to capture attention from the start. I edited this piece in Adobe Premiere Pro and Audition, using intentional shots, clean pacing, music, and polished audio. Across other projects for AUM, I’ve also used After Effects to incorporate motion graphics and more advanced visual elements.

Watch Ad | Instagram Reel

This professionally edited Instagram Reel was created to showcase a watch while capturing viewers’ attention through a strong text and visual hook. Edited in Adobe Premiere Pro, the video opens with attention-grabbing on-screen text paired with visually engaging footage to immediately draw viewers in, followed by clean pacing, dynamic cuts, and product-focused visuals designed to keep viewers watching and highlight the watch in an engaging way.

Wander Lab | Meta Advertisement

This professionally edited Meta ad was created to engage women ages 18–45 who have an interest in travel. The video opens with a bold text hook featuring motion tracking over scenic city footage to immediately capture attention, followed by messaging designed to resonate with the target audience and encourage viewers to visit the Wander Lab website to explore destinations and learn more.

Corks & Kegs | Instagram Reel

This professionally edited Instagram Reel was created to promote Corks & Kegs' weekly Bingo Night to local audiences looking for a fun evening with family and friends. The reel opens with an engaging beer-pouring ASMR hook and bold on-screen copy, followed by immersive bar ambience and trending editing techniques designed to build excitement and encourage viewers to visit on the featured night and time.

First Leap China | YouTube Video

​This Meta ad was created to engage women ages 18–45 who have an interest in travel. The video opens with a bold text hook featuring motion tracking over scenic city footage to immediately capture attention, followed by messaging designed to resonate with the target audience and encourage viewers to visit the Wander Lab website to explore destinations and learn more. I edited this project using AfterEffects.

Honey Thistle Boutique | Instagram Reel

This professionally edited Instagram Reel was created to promote Honey Thistle Boutique through a fun, trend-focused showcase of their products. Edited using CapCut, the video incorporates dynamic pop-in animations, masking, motion tracking, green screen effects, and AI-generated B-roll to creatively highlight products from different angles and create an engaging social media experience.

Lifestyle - GRWM

The client was a lifestyle beauty and fashion content creator with over 80k followers. This instagram reel was edited down from 10 minutes of raw footage with a focus on clean pacing, natural jump cuts, product-focused B-roll, and retention for short-form social content. Color correction was also added. This done using CapCut.

Hollister Edits
hollisteredits@gmail.com
(770) 827-7474
Based in Canton, GA
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